Broadly
speaking, web design continues the
dynamics of recent years: a growing focus on mobile terminals (responsible web
design), easy-to-consume content and interactive interfaces that serve an
explicit purpose. At the same time, and as access to new technologies becomes
easier, innovations in the field of artificial intelligence are increasingly
influencing web designers.
In short, 2019
prolongs the trends of previous years, so that, in the most essential, the
landscape is not modified. However, some trends point to another improvement of
the user experience on the platforms that are already designed today to design
the Internet of tomorrow. Read below the selection of trends in web design for
the year 2019 by G Squared.
1- Speed and Performance
More than a trend, it is a fundamental principle of well-designed pages: speed
grows in importance. This is partly due to the mobile revolution because, after
all, any web administrator aspires to make their page easily accessible from
mobile terminals. The faster pages load, the better user experience.
2- Progress Bars
If the user is to wait, then he should at least know for how long. The progress
bar does not shorten the time the page loads, but if it is designed in an
attractive way, it can make the wait less boring. The goal is to prevent the user from leaving the page when he is forced to wait for it to load. It is known
that the margin of tolerance of the modern Internet user has been gradually
reduced as the connections improved.
3- Dynamic Backgrounds
A brief tour of the Web is enough to recognize stock photos everywhere. For the
majority of website owners, the easiest option in recent years has been to
resort to images from the databases of professional (relatively cheaper)
photographers, rather than using their own photographs, thus putting in I play
originality. In these cases, the photos are limited to a visual pause function
interspersed in the texts.
4- Micro Interactions
Micro interactions are a novelty in the UX (user experience) design, with which
some user interactions on the page are accompanied by small animation effects.
It can be a “like” button that rewards the user with a movement or
vibration of the smartphone when you click on it.
5- Parallax Effect
Parallax scrolling is not the latest trend in web design, but it will continue
to be in vogue. The parallax effect has been used in the most modern pages for
some years, providing a depth effect by making the different layers that make
it move at different speeds.
6- Personalized Web Pages
A trend in web
design in 2019 are personalized web pages in which the user obtains the content that fits their habits. To determine
the data on which to base the custom user interface, web analysis tools are
used, which give content providers a very accurate picture of how Internet
users interact with web content.
Trends in web
design for 2019 have interactivity in common. In the future, pages are also
expected to be even easier to use and open quickly, designing web content not
based on the terminal, but optimized for a multi-device implementation
according to the responsive design.
