If watching
the Super Bowl each year hasn’t tipped you off already, you should know that
trends in advertising evolve each year.
The question
is, what are the trends for 2019 and how can you incorporate them into your
business’s marketing strategy?
Here are 5 impactful trends in advertising you need to be aware of to get ahead in 2019.
5 Impactful Trends in Advertising for 2019
The fact of
the matter is, the generation your business is now marketing to has probably
never experienced life without a smart device.
Advances in
social media and technology have opened up a wide world of wonderful
advertising possibilities.
1- Content Still Reigns Supreme
We know, we
know, we just said that the world of advertising is changing. So is the old
adage, “content is king” still true? The answer is:
Yes!
With
millions of consumers on social media sifting through blog posts, how-to
videos, and other perfectly-tailored-to-them bits of content, you better
believe that the quality of your content is what will ultimately
set you apart.
To
accomplish this, research your ideal target audience and narrow in on your
niche.
Produce
content that is valuable, interesting, and needful to those you most wish to reach.
Where there is value, there will be consumers.
2- Hit Up Voice Search
39
million Americans use “hey Siri” or “ask Alexa”
for everything from finding directions to ordering pizza.
If your business hasn’t created a robust marketing strategy for appealing to Amazon and Google search bots, it’s time to get one. Your product or service should be easy to find by these websites so that voice search is more likely to offer your business as an answer.
3- Create Short Videos
SnapChat,
Youtube, Instagram, and endless other social platforms rely heavily, (if not
completely), on video to present messages.
Reach your
audience by turning just about any appropriate message you can into a video.
Demonstrate product uses, explain information, present promotions.
Just be sure you do it quickly, i.e. your video content should be short yet convincing. When users are scrolling through a social media newsfeed, you only have a matter of seconds to catch their eye and keep their attention.
4- Use Contextual Advertising
In 2019
changes will be implemented, thanks to GDPR, preventing businesses from
gathering information about consumers without their “explicit
consent.” This means advertising to your consumers will be much more
difficult.
This is
where contextual advertising comes in.
Create a
profile and educated guess about the interests and habits of your potential
customers based on the context clues you gather from the sites they visit.
5- Utilize Chat
The ability
to interact directly with a brand through instant messaging or chat is becoming
a standard expectation for many Gen Z consumers.
Apart only
from offering the best
free conference call to customers, the more accessible you make your brand
via chat, the more likely customers are to trust you.
Utilizing
chat-bots, instant messaging, or whatever method you prefer to speak with
customers directly will go a long way in allowing you to inform customers,
answer their questions, and make them feel more able to identify with your
brand.
More Advertising Specifics
Now that you
have a jist of 5 trends in advertising your business’s marketing strategy
shouldn’t be without, it’s time to get started.
For more
specifics on how to successfully implement these trends, check out our
post on 4 video marketing essentials to get your video marketing game up to
speed.
