Digital marketing has entirely changed the way
business was conducted a decade ago and there are constant upgrades that allow
efficiency, profitability and sustainable growth, Digital marketing
includes e-mail
marketing, online advertising, affiliate marketing, search engine marketing and
optimization, PPC advertising, social media, and much more, and each medium has
its own perks.
With enhanced online technologies and ongoing
research and analysis in the field of online marketing, businesses now have the
opportunity to reach out to more potential customers or clients than ever
before. However, without knowing the latest trends, it’s difficult to make it
to the top.
To better ensure your digital marketing success, you must equip yourself and your marketing team with the trending methods and new techniques. This article will discuss the five most important and trending digital marketing methods successful businesses are using today to improve their profitability. Here it goes:
1- Personalized Advertisements
The best digital marketing
agencies know that consumers these days don’t fall for those
robotic, generated advertisements anymore. The latter seem spammy, forceful,
and often, unconvincing. These days, people are attracted to authentic,
relatable advertisements that feature a conversational, friendly tone.
In the digital
marketing world, personalization can also come in the form of using a
recipient’s personal name in e-mails you send them, offering customization of
products or services, and creating advertisement campaigns that gear towards a
specific target audience.
2- Chatbots
Prospective customers and clients typically want an instantaneous way to get the support and communication they need. With AI-based chatbots, they can get exactly that thanks to 24/7 automated responses. With fast communication via these bots, consumers will be more likely to opt for your product or service rather than go elsewhere.
3- Influencer Recommendations
Influencer marketing is a highly effective form of word-of-mouth marketing provided by, hence the name, influencers such as singers, actors and actresses, and others in the public eye. Businesses pay influencers to recommend their products to their followers.
Although
celebrities have been used in advertisements and commercials for many years,
businesses in 2019 are now frequently partnering with celebrities to post
photos or videos on their personal social media accounts recommending their
products.
4- Videos & Live Broadcasts
Consumers want an
in-depth, visual look into the product or service they’re considering. With
videos or live broadcasts on social media platforms like Instagram, YouTube, or
Facebook, businesses tend to receive a better conversion rate as consumers feel
safer and more confident buying something after seeing it in video format as
opposed to merely pictures.
5- Social Media Stories
Stories on
Facebook, Instagram, and Snapchat have become a quick, modern, and personal way
to deliver information or share content with others in a predominantly visual
manner. These stories are often only available for 24 hours, and from your end,
you often can see who saw your story or “visual status.” Stories can often be
shared, interacted with, and/or responded to.
Conclusion
If you want to take a lead in digital marketing in 2019, consider trying personalized advertisements, chatbots, influencer recommendations, videos or live broadcasts, and/or social media stories. In the long run, keeping up the latest digital marketing trends can help you achieve the most success in finding new customers or clients to support your business.
