Having a user-friendly website is one of the key elements to any online business or online presence. Customer experience is an integral part of any successful website, and ensuring your website is in tip top condition is essential. The goal when building a website is to assist your visitors in navigating through your pages smoothly, allowing them to see everything you have to offer and hopefully convert their visits into sales.
Research has shown that having a poor website can truly hurt your business, which is something you want to avoid at all costs. In this article, we will look at how you can go about improving the experience of your existing website, so read on to find out more.
1- Enlist The Help Of Intelligent Automation
Thankfully, in this day and age, we can resort to enlisting the help of intelligent automation to improve the experience of any website. You can boost customer experience with Preezie, and other tools that are built specifically for this purpose. These intelligent automation platforms create virtual sales assistants on your website that can give your viewers an enhanced experience on your page, leading to higher conversion rates for your business.
You can even capture data and collate information about what your customers really want, via a platform such as Preezie, which in turn will assist you in further fine tuning your website in accordance with customer wants and needs. With chat bots available 24/7, you can ensure that your customers are getting the assistance they need in real time, all day long.
2- Utilize Headline Messaging
One of the best ways to ensure that people visit and stay on your website is to utilize headline messaging. With headline messaging, you want to hit their emotional triggers and convey that you have exactly what they need or are looking for on your website, whether that be information, products or services. You need to show them that you are the go to when it comes to solving their current problems, which will keep them on your website and eventually convert their visit into a sale.
When you are crafting your desired headline message, you need to ensure that it captures attention and resonated with your target audience’s problems. At the same time, you will want to express your value and the benefits they can reap from using your services/products in a short and concise sentence. The difference a headline message can make in conversions is monumental, so always ensure that you have a well crafted greeting, ready for any viewer to digest.
3- Offer Newsletter Subscriptions
You’d have noticed by now that most successful websites offer newsletter subscriptions to their visitors, and chances are you have subscribed to a few of them yourself. Newsletter subscriptions are a great way to offer some value to your visitors, whether that be a discount coupon, or access to any extra content available on your website.
You can use services such as Mailchimp to create stunning newsletters that can be automated and sent out every week, every fortnight or every month. Newsletters are a great way to keep your target audience in the loop when it comes to new services, products and anything else you would like to convey to them personally.
Related Readings:
Highly Effective Email Marketing for Small Businesses at a Glance
List of Best Email Marketing Tools for Startups & Small Business
4- Optimize Your Website For Mobile
It’s 2018, and chances are 85% of your target audience are looking at your website on their tablet or smartphone. In fact, companies in recent years have seen a huge increase in website traffic from mobile devices as it becomes easier and faster for consumers to view content, shop and browse through websites on their devices on the go.
This is why it is essential that your website is mobile responsive, in order to enhance user experience on their device of choice. Research has shown that one of the biggest deterrents when it comes to poor conversion rates are a bad mobile experience, so there is no better time than now to ensure that your website is mobile friendly!
5- Offer High Security Features
Last but not least, in order to improve user experience, you will want to be offering high security features for anyone who is on your website. With recent online security scandals in the last few years involving some major companies and data leaks, people are getting more and more insistent that they can be sure their private data is kept exactly that – private. Incorporating SSL is a great way to upgrade your website’s security, and will give your customers peace of mind when entering personal information, such as their email addresses, names, home addresses and credit card details into your website.
We hope that this article has come in handy for anyone who is looking to improve the overall user experience of their website.
