No matter what business you’re running, having bad or insufficient marketing can completely ruin your business in no time. This is why business owners make sure they either hire professionals or actively engage with marketing websites to ensure they avoid making irreparable mistakes that could lead to the eventual downfall of the business or brand. In this article, we’ll be focusing on 5 of the most common marketing mistakes Saas businesses tend to make.
1. Not Consulting Experts
If you’re a pro at marketing and have done this before, then there’s definitely no need to be worried about making rookie mistakes. However, if this is the first time you’re entering the wide and varied world of marketing, you may want to hire someone who knows the tricks of the trade.
While you may have a basic understanding of what marketing entails, inexperienced business owners often do tend to make blunders when it comes to reporting and reflecting upon past marketing failures, which only leads to bigger and more complex problems. Instead, you can hire a professional or consult experts who’d be able to guide you in the right direction.
One big plus is that with the current reach of social media, you needn’t really go on a hunt to find the right expert but can easily come across B2B marketing agencies that focus on connecting business owners with experts online.
2. Insufficient SEO
With thousands of brands and businesses promoting themselves online each day, it’s vital that your brand has the right SEO to ensure you get pulled up as often as possible. It’s easy to get buried under numerous other websites and reduce the number of visitors to your page to almost nil. Hence, make sure your web page employs all the current SEO strategies to ensure your page’s ranking among the top ten in your market.
3. Not Being Niche Specific
While many bloggers may claim that having a broad approach does not affect the reach of their content, it is highly advisable to be very specific about your market and the product that you’re selling. To do this, you need to identify your target audience and then proceed to implement the best ways to reach them through marketing strategies.
When you don’t have a target audience or when you try to cater to a broader audience, you tend to lose more followers as they no longer feel impacted by your marketing strategies which are too generalized or generic.
4. Lack of Social Networking
As a marketer, you need to ensure that your business is found on all platforms to reach as many clients as you possibly can. Having only a few social accounts, or even worse, dead social accounts, can make your brand or business look bad. To make your business grow exponentially, you need to ensure that you have a strong following on social media sites (with good reviews) to build the trust of new clients and customers.
5. Unsatisfactory Customer Support Services
There is no faster way to lose customers than by having a slow or bad customer service. As a marketer, you need to make it as easy as possible to be contacted by customers who may even have a small and fleeting interest in your business. If you’re difficult to reach or make the mode of communication difficult or frustrating, it’s going to lead to a loss on the whole.
Summary
In this article, we looked at 5 common but deadly mistakes most Saas businesses make with regard to marketing. We hope you found this list enlightening and informative!
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