If you run an e-commerce site, you will already be aware of the importance of having a good conversion rate. It is one thing to drive many consumers to your website, but you also want them to make a purchase, and the higher your conversion rate, the more sales are generated, so it is a critical stage of the purchasing process.
Of course, your product images and c the py must be impeccable, and with the right calls to action, you should be seeing a healthy percentage of site visitors placing an order. But if sales are still not what they should be, there might be some things you can do to remedy this. Here are just a few examples of small aspects that can cause a serious drop in your conversion rate.
1- Consider your Call to Action Text – You might not think that a few words changes could make much of a difference, but by consulting with a digital marketing expert, such as https://www.digitalsearchgroup.co.uk/, you might be pleasantly surprised. It is critical to understand where the consumer is in the buying process, and by using the right words in the right places, your conversion rate could soar.
2- See Things from the Buyer’s Perspective –There are many types of consumers, you have the regular customer, who automatically fills their cart with the regular products, and then you have those who are new to your site, and with the right content and calls to action, you can pinpoint their needs at any stage with something like, “How Can I Help?”. Of course, the average person would not be aware of this, which is why you really do need to enlist the help of a digital marketing specialist, and with careful tweaking of your headings and calls to action, the buyer will be more informed at every stage of the purchasing process, which will result in more conversions.
3- Cookies Make a Difference – While there are lots of websites that do not use cookies to track traffic, these are big advantages for an e-commerce site. If a customer is halfway through their shopping cart order and they are interrupted for any reason, the next time they login, the cart will be empty, if you don’t use cookies, that is. Cookies remember the user’s activity and definitely make online shopping much more convenient. By announcing on your website that you use cookies, and the user has the option, you will likely find an improvement in your conversion rates. For further reading, check out various blogs for more information about why cookies are important.
4- Tracking Changes – Any time you make even a slight alteration to your site, the history should be recorded, which, after time, gives you a clearer picture of how the site is performing. Making several changes at one time is often not wise, as the results will not be conclusive as to which of the changes had an effect, so for this reason, most changes are singular, and after a short period of time, it is possible to analyse the performance.
Without the help of a digital marketing company, you are very much with the pack, and in order to maximise conversion rates, professional analysis is needed. Armed with that data, the digital marketing experts will create a plan for your business, one that incorporates several main avenues. Sourcing such a company is not difficult, and with an online search, you will soon have the contact details of an established local business that can really put you on the map. Conversion rates are a good benchmark for your site efficiency, and by employing tactics to drive more traffic to your shopping cart site, conversion rates are likely to rise, as many more visitors enjoy the shopping experience.
