E-commerce is a high-income industry, although it is not easy to sell goods online. There is a huge competition and website needs to be very good to be successful in this perfection chase.
The main purpose of the e-commerce website is to attract as many customers as possible and increase the conversion rate, but it is not going to happen if there are mistakes that cause troubles to online buyers.
This article will discuss the top 10 e-commerce website design mistakes that can lead entrepreneurs to bankruptcy in this small guide for e-commerce.
1- Lack of Detailed Product Information
When
you shop in a regular store, you have the advantage of being able to touch the
product, feel it, examine it from all sides and read any information on the
packaging and label. Shopping online eliminates such interactions. That is why
product information is essential for better conversion rate.
2- Harbouring of Contact Information
Consumers
want to know that they deal with real companies when they share with their
credit card data. They want to know that if they have a problem, they can talk
to the real person and get assistance. Otherwise, consumers can’t trust a
website without reliable contact information.
3- The Long or Misleading Ordering Process
The
ordering process should be as convenient as possible for customers could
transfer their credit card details and complete the purchase process extremely
rapidly. The more actions require the online purchase, the higher the
probability that customers won’t complete their purchase.
4- Account Requirement for Ordering
When
customer accounts are needed before they can place an order, this is another
obstacle to their successful purchase. Consider what is more important: getting
an order or getting customer information for corporate databases? Remember, the
second option can mean losing some customers.
5- Inadequate Search
Using
the search engine instead of messing through categories and filters can
accelerate the search process a few times. The effective search feature on the
website can help find hundreds of inquiries.
6- Poor Service Functions
Easy
contact option for customers is beneficial fr website when customers have
problems or questions. By offering a customer inquiry form to fill out, you can
inspire more trust than just offering an email address.
7- Qualitative Product Pictures
Since
consumers cannot physically evaluate products website should have product
photos to provide at least the chance to see the product that customers want to
buy.
8- Single Product Presentation Image
When the product comes in digital, customers want to evaluate products from different angles. Images shot from different sides, and detailed product features can greatly benefit in the successful purchase.
Make sure to invest in having best product photography for better results.
9- Poor Cart Design
The
shopping cart is an incredibly important part of every e-commerce website.
Users should have an opportunity to add multiple products and revise quantities
or other parameters about products.
10- Shortage of Payment Options
Many websites allow users to pay with VISA, Mastercard or PayPal. What about someone who does not have a credit card and wants to pay directly from their bank account or pay with cash when receiving products from the courier. So make sure to have multiple payment methods to improve conversions.
Avoid all the above-mentioned e-commerce website design mistakes and make things right to increase the conversion rate and operate your business effectively.
